Oberweis, already known for its ice cream and dairy products, hopes to wow its customers with a new product: no-sugar-added chocolate milk.
“It is a pretty significant achievement,” says Joe Oberweis, president and CEO. “The chocolate milk is completely and all naturally sweetened with something that’s new on the market.”
That something is monk fruit extract, which lowers an 8-ounce serving of chocolate milk from 220 calories to a mere 90 calories, says Oberweis of the product that was only released a few months ago.
Oberweis said it was difficult to find a sugar substitute that would not alienate taste buds or health-conscious consumers.
“The challenge was to bring together two forces: lowering calories and sugar without losing the taste,” Oberweis says of the chocolate milk that also follows all of Oberweis’s farmer pledge guidelines: no artificial hormones, humanely kept animals, antibiotic free and scrutinized for other quality markers.
Monk fruit extract stems from a round green fruit, about the size of an apple, mostly grown on steep forested hills and only recently marketed by a New Zealand-based company for its natural low-calorie sweetness. The name is said to have come from the Buddhist monks who first cultured it almost 800 years ago.
The idea of bringing a no-sugar-added chocolate milk to the market took about 18 months to perfect, Oberweis says.
The new chocolate milk is sold in plastic 32-ounce quart sizes only, and retails for about $2.29 at either of the Naperville Oberweis locations: 760 Route 59 and 2879 95th St. Learn more at www.oberweis.com.
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