A recent poll suggests that shoppers may be misinformed by egg labels. The poll shows that customers may be confused by the terms “pasture-raised,” “cage-free” and “free-range.” According to the Chicago Tribune:
“‘Pasture-raised eggs’: Do you look for that description when shopping?
You’re not alone. Fewer than 1 in 4 respondents looked for the phrase ‘pasture-raised’ according to a poll of 670 Americans conducted in May for Vital Farms (vitalfarms.com), an Austin, Texas-based company that describes itself as the ‘only national supplier of pasture-raised eggs in the country.’ What’s more, the consumers who responded to the survey ascribed the benefits of ‘pasture-raised’ to other labels, such as “cage-free” or ‘free-range.’”