Sourcebooks has acquired Simple Truths, best known for designing and marketing inspirational and motivational books. This marks Sourcebooks’ 15th acquisition since its founding in 1987, and the largest in the company’s history. Both companies are based in Naperville.
Simple Truths was founded in 2005 by Mac Anderson, who is also the founder of Successories, the leader in designing and marketing products for motivation and recognition, which he sold in 2004. Since 2005, Simple Truths has grown steadily, including 1.2 million customers and newsletter subscribers. Simple Truths ranks 669 on The Internet Retailer Guide, which lists the leading players in North American e-retailing based on web sales.
“Dominique’s passion is contagious,” Anderson said in a press release. “She has built a great company of which we’re proud to be a part. Leveraging our content through their distribution channels will generate excellent growth opportunities.”
“Mac is an extraordinary entrepreneur, and I’m excited by the growth potential in Simple Truths and Sourcebooks banding together,” says Dominique Raccah, CEO and publisher of Sourcebooks. “This purchase adds almost $10 million to our top-line sales and extends opportunities for Sourcebooks authors. It also creates new channel growth opportunities for initiatives like Put Me In The Story.”
Simple Truths will become an imprint of Sourcebooks with about 100 backlist and forthcoming titles, including bestsellers, such as “The Dash: Making a Difference with Your Life,” “212° The Extra Degree,” and “Simple Truths of Service.” Combined these books have sold almost 1.5 million copies.
Simple Truths books contain motivational and inspirational content around themes, such as attitude, teamwork, leadership and making a difference. In the last seven years, there have been more than 100 million views of their videos online.
The acquisition will bring Simple Truths staff to Sourcebooks, including Anderson as founder and executive editorial director, Simple Truths; and Dan Green, director of Simple Truths.
“There are significant opportunities for creating momentum in this marketplace, and we believe now is the time to expand our existing initiatives to create deeper relationships with readers,” Raccah said. “We are all tremendously excited to join efforts with Mac, Dan, and the very talented staff at Simple Truths.”