Zuckerberg is a household name these days given the now-famous movie about the man who created Facebook and the social media phenomenon he created.
But the other Zuckerberg, who also was in it from the beginning, is his sister Randi Zuckerberg, former director of market development and spokesperson for Facebook.
She recently released two books: one for adults and one for kids. They are the first that the now CEO of Zuckerberg Media and editor-in-chief of Dot Complicated has written. She will be on hand to sign both of them at 7 p.m. Thursday at Anderson’s Bookshop in Naperville.
“Dot Complicated” is a book for adults where Zuckerberg shares personal and professional stories that include her entrepreneurial efforts in media as well as how she balances work and motherhood. A second book, “Dot.” is a picture book for kids that explores a young child’s fascination with technology and learning other ways to “play” without it.
Becky Anderson, owner of Anderson’s Bookshop, said together “the books provide a perfect balance.”
“I think the fact that Randi was involved with Facebook from the beginning means she has a perspective on the things that should be fascinating,” Anderson said. “She’s also involved now in not-for-profit efforts, and the fact that she is also a mother herself, I think she probably sees technology and social media with a different set of eyes.”
The Sun caught up with Zuckerberg last week and discovered a few things about what she has been reading and also her views on social media:
Question: Why did you want to come to Naperville?
Answer: “I’ve been to Naperville once before, and loved how it encompasses the small-town feel while still being in close proximity to the city. Anderson’s is a great book store and true community center, so I’m excited to host my signing there. Plus, my business partner and ‘work husband,’ Bradley Lautenbach, grew up in Naperville, so we just had to come back to his hometown to say, ‘hi.’”
Q: What have you been reading and why?
A: “I recently finished ‘Your Network Is Your Net Worth,’ by Porter Gale. There were some great pointers in there for anyone trying to get their career off the ground. But I have to admit, I haven’t had much time to read since I’ve been doing so much writing — both for my two books, ‘Dot Complicated’ and ‘Dot.,’ as well as articles for my online community/blog, DotComplicated.co.”
Q: What do you feel is the future of social media?
A: “I think that social media is heading down a path of more authenticity and openness. With the advent of Facebook, we see more and more people using their real names, and I hope to see that across the rest of the web. Imagine how much nicer people would be in comment threads — one of the most negative places online — if real names were used instead of anonymous aliases.”
Q: Many parents think kids are too tied to social media, or there is too much danger of sensitive information being made available. What are your thoughts?
A: “Parents should absolutely monitor their child’s social media use. While social media can be a great way for teens to connect with friends, if misused, it can also be a dangerous platform for bullying and inappropriate behavior. It’s important for parents to regularly check in with their children, and ask them what sites they use and how they use them. As long as there is an ongoing dialogue around social media, it can be a useful tool.”
Q: What do you hope people take away from your book?
A: “I hope that reading this book helps people to be a little bit more mindful of the way they use their technology and devices, and find balance between how much time they spend on and off line.”